Thursday, 13 June 2013
Roger Goodell announced earlier this month that plans are in motion for no less than 3 London based International Series games in 2014 (including 2 home games for the Jaguars), plus increasingly unsubtle hints of a permanent franchise in the capital. It is either an exciting or worrying time to be an NFL fan, depending on your perspective.
The motivation behind the NFL's aggressive assault on the international market is not hard to fathom. They have a highly polished, highly successful, highly marketable product - but one that currently is constrained almost exclusively to one country. If they were able to gain a foothold in Europe and the rest of the world the profits and esteem for the NFL would be huge. The failure of NFL Europe caused the league to realised it needs to ship out its A-grade product if they are to achieve their goal of sustained intercontinental and even worldwide interest.